JIM SHOULDERS - 1959 NFR

You need Adobe Flash Player 9 to view this widget.

Get Adobe Flash player

  • Comments: 3
    Views: 17496

Comments




  • This interview typical of "Ol' Slick"


    Jim was routinely the smoothest rider and had by far the best dismount from bulls ever.


    He credited the Frates "milk calves" for his early practice, but he forgot to mention those bigger calves in the Mayo Dairy calf pasture down beyond the creek out by EAST CENTRAL UNION CONSOLIDATE HIGH SCHOOL toward the northeast corner of Tulsa County.


    Nor did he mention his design of Wrangler jeans. Yep, the folks who make Wranglers got their money's worth. His design contribution is most of what made Wrangler the dominant brand. Levis were never that popular with riding hands, but Wrangler has pretty well pushed LEE RIDERS out of the picture. Part promotion, mostly Jim's design.


    Consider in his rodeoing in three decades, he didn't win a Half MILLION dollars in his lifetime. Today, PBR has a MILLION for their champion.


    Jim also was a key figure in the Miller Lite TV commercials with a big "Star" case, including John Madden.


    But, when he crawled on his last PBR bull within a week of having his face smashed in one of the first rounds, when he was jerked forward and the bull threw his head back at the same time. He was in surgery for a full day  as doctors repaired about 17 fractures in his facial bones. Somehow he got his clothes on, and with his head enclosed in a steal cage with screws into his skull holding it in place, was getting onto that bull's back when someone finally told Clem McSpadden to quite mourning "the fact" that Jim was hurt and would not be able to ride any of his bulls, [They had planned to turn the bull out and have a moment of silence to honor Jim.]


    He rode and scored enough points to protect another championship.


    Tough, but never rough, always a genuine gentlemen --


    Jim Shoulders.

    bigsurmac, 5 years ago | Flag
  • GREAT. GREAT. JUST PLAIN AWESOME><
    kyhsrabullrider, 6 years ago | Flag
  • What a monumental loss to the world of sport in general and rodeo in particular. A legend unsurpassed in nearly all sports. An inspriration for a young bull rider years ago who will treasure the signed spurs and bull bells Jim signed when I visited his ranch. Thanks, Jim, for such an incredible contribution to America's Sport! My condolences to the family and community of Henrietta. Len. Camp once of Iowa, now Arizona.
    lencamp, 7 years ago | Flag
Uploaded By: videovault
7 years ago
Description: Jim Shoulders, World Champion bull rider dies at 79. The legendary bull rider's PRCA World Championships include five "World All-Around Rodeo Champion Cowboy" awards (1949, 1956, 1957, 1958, 1959), seven Bull Rider awards (1951, 1954-1959), and four Bareback Rider awards (1950, 1956, 1957, 1958). He was the first competitor to win three events at the world championships (Bareback, Bull Riding and All Around. His lifetime rodeo earnings exceeded $400,000.
Tags:

Inappropriate Flag

Flagging notifies the Rodeo UP webmaster of inappropriate content. Please flag any messages that violate the Terms of Service. Please include a short explanation why you're flagging this message. Thank you!

If you believe this content violates the Terms of Service, please write a short description why. Thank you.

Inappropriate Comment Flag

Flagging notifies the Rodeo UP webmaster of inappropriate content. Please flag any messages that violate the Terms of Service. Please include a short explanation why you're flagging this message. Thank you!

Email Friends

Your First Name (optional)

Email Addresses (comma separated)

Import friends

Message to Friends (optional)

Are you human?

Or, you can forward this video with your own email application.

Terms of Service